Beckie Sugden

UK

Live Booking Agent

Creative Artists Agency (CAA)

Events:
Beckie Sugden

Beckie Sugden is a Live Booking Agent at Creative Artists Agency (CAA), where she brings nearly two decades of experience in the music industry. Known for her strategic vision and cross-genre expertise, she has helped develop artists from grassroots beginnings to arena-level success. Her diverse roster includes Anderson .Paak & The Free Nationals, T-Pain, Gucci Mane, Noname, BIA, Ghostemane, Laila!, Alex Isley, WISP, Qendresa, and Soulection. Beckie has been featured on Variety’s Women’s Impact List (2022), Billboard’s International Power Players List (2020–2022), and Pollstar’s International Impact List (2021), with multiple ILMC Arthur Award nominations. She is also an active speaker and mentor, supporting emerging women professionals through The Cat’s Mother charity and contributing to causes such as Palestine Music Expo and Nordoff & Robbins. Beckie’s career reflects her dedication to artist development, social impact, and the next generation of music industry leaders.

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