Promoting yourself as an artist can feel overwhelming. How do you compete with thousands of artists? Do you build a team, or do you spend all your money on social media advertising? Maybe a bit of both? Who do you trust to represent you, how, and why? All artists seek to build a steady audience to promote their music, but how do you navigate an ever-changing PR, media, and marketing landscape? BuSH invited four specialists with extensive experience in 360* artist promotion, offering a wide range of perspectives on your next move toward stardom.