Jim Seath is an award-winning Creative Director with over two decades of experience in the advertising industry. Known for crafting compelling narratives and innovative campaigns, Jim has worked with some of the biggest agencies, including AMVBBDO, TBWA, and 4Creative. He is the creative mind behind iconic campaigns like Heinz's international tagline ""It has to be Heinz"" and the Galaxy Chocolate Audrey Hepburn commercial. Jim’s work has earned him numerous accolades, including 4 D&AD pencils and a People's Choice Webby Award for his commercial for The Walking Dead in the Georgian market. His global success extends to creating the winning ""Restaurant Australia"" campaign for Tourism Australia while at BBDO. Having worked across diverse markets including France, Spain, Holland, Ireland, the UK, Hungary, the UAE, and Georgia, Jim brings a global perspective to his work. A firm believer that music plays a crucial role in marketing—more than a 50/50 share in communications—he has always ensured that soundtracks elevate his storytelling and connect emotionally with audiences. A natural storyteller and trend-spotter, Jim excels in creating meaningful audience engagement. His leadership style is marked by his passion for mentoring and his deep understanding of PR and digital marketing, having also completed the renowned HyperIsland course.