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Keynote

A global view of the next generation with Musically

How will we reach the next generation of music fans. 1) what is their online behaviour like – which platforms do they live on; what is the shape of their behaviour; how do you do you make marketing messages/activity fit into their daily narrative; and 2) How do you market on a local level – to get global you have to get local. It’s not as simple as pushing a video out on YouTube. To reach music fans in a territory effectively you have to approach it from three main local pivots: a) local culture and behaviour; b) communications infrastructure within the territory; and c) marketing and distribution platforms incumbent in the territory. The presentation frames this approach and provides case studies/insight.

Date
Nov. 18. - 16:00
Venue
Tesla
Speakers
Wesley A'Harrah